Ft Press imprint: 1284 books
Doing What Matters
Why It Is So Damn Hard and So Darn Rewarding
Language: English
Release Date: November 30, 2009
This Element is an excerpt from Success Built to Last: Creating a Life that Matters (ISBN: 9780132287517) by Jerry Porras, Stewart Emery, and Mark Thompson. Available in print and digital formats. Learn the four biggest obstacles to following your dream: then expose them, get past them, and liberate...
Get Up to Speed with Online Marketing
How to Use Websites, Blogs, Social Networking and Much More
Language: English
Release Date: May 7, 2012
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools...
When Core Values Are Strategic
How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
Language: English
Release Date: December 29, 2011
What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained...
Your Brain and Business
The Neuroscience of Great Leaders
Language: English
Release Date: November 15, 2010
Harvard psychiatrist and executive coach Srinivasan S. Pillay illuminates the rapidly-emerging links between modern brain science and the corner office. What does neuroscience have to do with leadership? Everything. In Your Brain and Business: The Neuroscience of Great Leaders, Phillay discusses recent...
Habit
The 95% of Behavior Marketers Ignore
Language: English
Release Date: November 25, 2009
Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy–that customers are consciously aware of what they’re doing. Habit explains why...
Brand Revitalization
Creating a Plan to Win
Language: English
Release Date: October 12, 2009
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing...
by Farnoosh Torabi
Language: English
Release Date: October 15, 2010
Language: English
Release Date: October 15, 2010
This Element is an excerpt from Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life (9780137079278) by Farnoosh Torabi. Available in print and digital formats. Powerful lessons you can learn from entrepreneurs–even if you never intend to become one.
Inspire!
Why Customers Come Back
Language: English
Release Date: March 23, 2009
8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! “With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable,...
The Advantage-Makers
How Exceptional Leaders Win by Creating Opportunities Others Don't
Language: English
Release Date: July 26, 2007
Some leaders consistently see possibilities others miss. They learn more, learn faster, and transform their insights into breakaway strategies. They are more effective collaborators, more powerful influencers, better at handling adversity, and dramatically more successful at execution. They are the...
Research in the Decision Sciences for Innovations in Global Supply Chain Networks
Best Papers from the 2014 Annual Conference
Language: English
Release Date: April 14, 2015
The papers in this volume introduce powerful new innovations in global supply chain networks. The best papers from the 2014 annual conference of the European regional subdivision of the Decision Sciences Institute (EDSI), they analyze the latest global trends associated with:
Sustainability and...
Research in the Decision Sciences for the Service Economy
Best Papers from the 2015 Annual Conference
Language: English
Release Date: August 19, 2015
The papers in this volume present state-of-the-art quantitative and qualitative research, empirical findings, best practices, and conceptual models to support better decision making throughout any service organization. Selected as the best work presented at the 2015 annual conference of the European...
Must-Win Battles
How to Win Them, Again and Again
Language: English
Release Date: March 11, 2006
Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge...
New Brand Leadership
Managing at the Intersection of Globalization, Localization and Personalization
Language: English
Release Date: May 23, 2015
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from...
Applied Insurance Analytics
A Framework for Driving More Value from Data Assets, Technologies, and Tools
Language: English
Release Date: June 16, 2014
Insurers: use analytics to drive far more value from your most important asset -- data! Today, many insurers radically underutilize their data, leaving them vulnerable to traditional and non-traditional competitors alike. Now, drawing on 25 years of industry experience, Patricia Saporito shows how...