Ft Press imprint: 1284 books

What's Stopping You?

Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

by Bruce Barringer, R. Duane Ireland
Language: English
Release Date: May 16, 2008

“This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try.” – Tim Berry , Founder and CEO, Palo Alto SoftwareCreators of the World’s Most Popular   “Bruce Barringer and Duane Ireland’s new book,...
by V. Kumar, Richard Hammond, Herb Sorensen
Language: English
Release Date: September 5, 2012

A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought...
by Bruce Barringer, Edward D. Hess, Charles F. Goetz
Language: English
Release Date: February 27, 2012

3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else!   Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and...

Fundamentals for Becoming a Successful Entrepreneur

From Business Idea to Launch and Management

by Malin Brannback, Alan Carsrud
Language: English
Release Date: November 13, 2015

This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth. The...

Marketing That Works

How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau
Language: English
Release Date: March 21, 2007

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this...

Customer Service Supply Chain Management

Models for Achieving Customer Satisfaction, Supply Chain Performance, and Shareholder Value

by Alexandre Oliveira, Anne Gimeno
Language: English
Release Date: June 17, 2014

DRIVE MORE VALUE FROM YOUR SUPPLY CHAIN BY IMPROVING THE WAY YOU MANAGE CUSTOMER SERVICE Optimize linked interactions across your entire customer service environment Implement customer-centric strategies, including customer-based supply chain segmentation and lifelong customer logistics management Use...

Even You Can Learn Statistics

A Guide for Everyone Who Has Ever Been Afraid of Statistics

by David M. Levine, David F. Stephan
Language: English
Release Date: August 17, 2009

Even You Can Learn Statistics: A Guide for Everyone Who Has Ever Been Afraid of Statisticsi s a practical, up-to-date introduction to statistics—for everyone! Thought you couldn’t learn statistics? You can—and you will! One easy step at a time, this fully updated book teaches you all the statistical...

Business Basics

The Skills You Need to Succeed (Collection)

by Jo Owen, David M. Levine, David F. Stephan
Language: English
Release Date: April 30, 2012

Your complete modern management library: today’s most crucial skills and best practices for success!   From finance to strategy, leadership to communication, these four outstanding books bring together the skills and best practices every manager and aspiring leader needs to succeed...
by Arben Asllani
Language: English
Release Date: November 17, 2014

Master decision modeling and analytics through realistic examples, intuitive explanations, and tested Excel templates. Business Analytics with Management Science has been designed to help students, practitioners and managers use business analytics to improve decision-making systems. Unlike previous...
by Michael C. Thomsett
Language: English
Release Date: June 14, 2010

Options: a key component of today’s most powerful swing trading strategies.   Options, those high-risk, short-lived, and speculative instruments, can be used as a valuable alternative in swing trading strategies designed to move in and out of stock positions based on very short-term price movement....
by Julie Dahlquist, Charles D. Kirkpatrick II
Language: English
Release Date: November 3, 2010

This Element is an excerpt from Technical Analysis: The Complete Resource for Financial Market Technicians, Second Edition (9780137059447) by Charles D. Kirkpatrick III, CMT, and Julie Dahlquist, Ph.D., CMT. Available in print and digital formats.   How technical analysts understand trends and translate...
by Michael N. Kahn CMT
Language: English
Release Date: June 7, 2010

This is the eBook version of the printed book. This Element is an excerpt from Technical Analysis Plain and Simple: Charting the Markets in Your Language (9780137042012), by Michael N. Kahn, CMT. Available in print and digital formats.   Interpreting the non-price indicators that can uncover emerging...
by Adam Warner
Language: English
Release Date: September 13, 2011

This is the eBook version of the printed book. A backspread is an option spread in which a trader carries a short position in one option series and a greater quantity of long position in another option series. The backspread gives you a two-pronged bet. Since you typically structure them to yield a credit,...
by Michael C. Thomsett
Language: English
Release Date: July 29, 2010

Contrary to popular opinion, there are low-risk short option strategies--and here’s how to make them work for you.   Is there such a thing as a low-risk short option strategy? Many traders and investors do not think so, but in fact there is one way to put together a short spread that will not...
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