Ft Press imprint: 1284 books

by Frank Armstrong III, Paul B. Brown
Language: English
Release Date: September 13, 2010

This is the eBook version of the printed book. This Element is an excerpt from Save Your Retirement: What to Do If You Haven’t Saved Enough or If Your Investments Were Devastated by the Market Meltdown (9780137029006) by Frank Armstrong, III and Paul B. Brown. Available in print and digital formats....
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: December 15, 2009

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   You’re the brand. Learn how to use social media to promote...

Active Storytelling

Using Video News Releases for PR Professionals

by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: December 15, 2009

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new “VNR 2.0” techniques that cut through clutter...

Embrace the Outlier

To Do Differently You Must See Differently

by Yoram (Jerry) R. Wind, Colin Crook
Language: English
Release Date: September 29, 2010

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.   How to start seeing what you usually miss–and...
by Jamie Turner
Language: English
Release Date: January 18, 2011

Discover powerful, proven ways to use YouTube to attract new clients and customers!   You’ve probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did you know you can make money using these platforms? It’s not easy, but if you follow...

Marketing in the Moment

The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner
Language: English
Release Date: June 10, 2010

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers,...
by Jamie Turner
Language: English
Release Date: October 15, 2010

Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!   Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback...

The Rise of the State

Profitable Investing and Geopolitics in the 21st Century

by Yiannis G. Mostrous, Elliott H. Gue, David F. Dittman
Language: English
Release Date: July 28, 2010

If you want to make money in the coming decade, you need to understand the two most powerful trends that are reshaping global markets right now: the growth of emerging economies, and the accelerating influence of sovereign wealth funds. Both trends share one crucial characteristic: they reflect the rising...

We Are Smarter Than Me

How to Unleash the Power of Crowds in Your Business

by Barry Libert, Jon Spector, Don Tapscott
Language: English
Release Date: September 25, 2007

Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone...
by Michael N. Kahn CMT
Language: English
Release Date: June 14, 2010

This is the eBook version of the printed book. This Element is an excerpt from Technical Analysis Plain and Simple: Charting the Markets in Your Language (9780137042012), by Michael N. Kahn, CMT. Available in print and digital formats.   Understanding, measuring, and using investor sentiment to...

Retirementology

Rethinking the American Dream in a New Economy

by Gregory Salsbury
Language: English
Release Date: April 25, 2010

Bonus content "What's Your Retirementology I.Q.?" included in this digital edition.   Looking ahead to retirement? Depending on your circumstances and your age, you may no longer have any margin for error. And your emotions and irrational behavior could be perpetuating a dangerous cycle of overspending...

Snap Judgment

When to Trust Your Instincts, When to Ignore Them, and How to Avoid Making Big Mistakes with Your Mone

by David E. Adler
Language: English
Release Date: June 3, 2009

"Adler’s argument is illuminating and reveals that, when it comes to investing, we should always have second thoughts about our first impressions." --Publisher's Weekly WHY YOUR INSTINCTS CAN BE YOUR #1 ENEMY–AND HOW TO DEFEAT THEM!   “David Adler’s Snap Judgment is a well-written,...

The Housing Crisis

What Happened and Why?

by Franklin Allen, Glenn Yago
Language: English
Release Date: July 14, 2010

This is the eBook version of the printed book. This Element is an excerpt from Financing the Future: Market-Based Innovations for Growth (9780137011278) by Franklin Allen and Glenn Yago. Available in print and digital formats.   How the housing bubble really happened: an explanation that’s simple,...

The Network Challenge (Chapter 23)

Global Logistics: Integration of Financial and Physical Networks in Global Logistics

by Paul R. Kleindorfer, Ilias D. Visvikis
Language: English
Release Date: May 19, 2009

Logistics is at the center of network-based manufacturing strategies, linking manufacturing sources with intermediate and final markets. As global logistics networks have grown and developed, they also have presented new challenges in managing risk and volatility across these broad, global networks....
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