Cool Publications imprint: 2 books

SEO Help

20 Semantic Search Steps that Will Help Your Business Grow

by David Amerland
Language: English
Release Date: October 7, 2015

Search has changed. Search marketing now works differently.  Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable...

The Tribe That Discovered Trust

How trust is created lost and regained in commercial interactions

by David Amerland
Language: English
Release Date: October 14, 2015

What does the word “Trust” mean?   How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our personal, commercial and entrepreneurial lives?     Scholars and practitioners widely acknowledge trust's importance:     Trust...
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