Allworth imprint: 370 books

Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry....

• Accompanying DVD of thirty short films offers an instructive mini film festival • Shows beginners how to make meaningful films without fancy equipment • Great for film students and independent filmmakers Want to make an art film, a documentary, a video biography? Here’s how to create real movies...

Journey through the wit and wisdom of generations of visual artists, photographers, writers, and architects--and discover what makes creative people extraordinary. This compilation of more than 1,000 great quotations, from famous to obscure, celebrates what artist throughout time have said about fame,...

Updated to inspire a new generation of visual artists in their quest for creative growth, this book shows artists how they can experience a new awakening of creativity and add fresh meaning to their work by using simple techniques found in this inspirational guide. A working artist who has coped successfully...

A Life in Acting is a practical guide for aspiring and established theater actors looking to make a consistent living doing meaningful, creative work on the stage. Author Lisa Mulcahy communicates her advice through a series of interviews and “war stories” that will have you taking notes and laughing...

What makes a theater company successful? Lisa Mulcahy poses the question to leaders from nineteen of the country’s most diverse and vital theater companies from the recent past and present, and offers answers in Building the Successful Theater Company. Producers, stage managers, directors-anyone...

In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)—doing the unexpected unexpectedly and giving the customer more than he or she could hope for. POS put...

Written by a veteran Web designer, The Real Business of Web Design goes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process...

What does it mean to be a performing arts leader? Leadership in the Performing Arts addresses and analyzes this question by presenting the wisdom and expertise of eleven men and women with experience leading nonprofit performing arts institutions in the United States. These successful leaders provide...

Drawn from the personal experience of dozens of victims, including the author's own encounters, Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many people falling prey to a wide variety of frauds due to increasing vulnerability on the anonymous Internet,...

The fourth edition of this popular guide contains twenty-nine of the most essential business and legal forms to meet the everyday needs of today’s illustrators. Updated throughout, new forms include a promissory note, releases, and an agreement to arbitrate. Each form is accompanied by step-by-step...

Negotiating is a crucial skill for anyone running a business, but they don't teach this art in photography school. The Photographer's Guide to Negotiating gives specific tips for negotiating assignment deals, digital and electronic rights, stock photography sales, contracts, purchases, and more. Interviews...

From the first steps of starting out up through succeeding as a professional, Fleishman's newest guide navigates how illustration ties concept and technique. From advice on education and finding the right state of mind, through opening shop and finding the right venue, Starting Your Career as an Illustrator...

Getting a good home video is hit-or-miss. Plenty of times, they're dark and fuzzy and Aunt Myrna is washed out and Junior . . . do his eyes always look like that? This unique, accessible guide for living room and classroom provides step-by-step instructions with ten "assignments," plus ideas and information...