Čedomir Nestorović: 1 book
Islamic Marketing
Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Language: English
Release Date: May 28, 2016
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these...
