Z: 2216 books
by Jerry Z. Muller
Language: English
Release Date: April 30, 2019
Language: English
Release Date: April 30, 2019
How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our lives
Today, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing...
New Product Development
Successful Innovation in the Marketplace
Language: English
Release Date: November 12, 2012
Keep ahead of your competitors!
New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate...
Greentailing and Other Revolutions in Retail
Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Language: English
Release Date: November 3, 2008
An introduction to greentailing and the five other biggest trends in the retail business
In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing....
Premium Price-Promotion
Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Language: German
Release Date: April 30, 2015
Der Autor beschäftigt sich mit der Price-Promotion, welche jegliche Gestaltung eines Rabatts zur Absatzsteigerung beschreibt. Kurzfristig «erkaufter» Absatz kann jedoch zulasten langfristiger Werte gehen, die in der Marke zusammengefasst werden. Besonders bei Premium-Marken kann Price-Promotion...
Social Accounting for Sustainability
Monetizing the Social Value
Language: English
Release Date: October 16, 2015
This book deals with the limitations of economic and financial accounting as an appropriate instrument to reflect the real value created or destroyed by an organization. The authors present a sustainable social accounting approach that considers both the social and economic value – Blended Value...
Winning At Retail
Developing a Sustained Model for Retail Success
Language: English
Release Date: December 20, 2010
Praise for Winning At Retail
"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness...
Getting (More of) What You Want
How the Secrets of Economics and Psychology Can Help You Negotiate Anything, in Business and in Life
Language: English
Release Date: July 14, 2015
Two top business professors offer up the only negotiation book you'll ever need
Do you know what you want? How can you make sure you get it? Or rather, how can you convince others to give it to you? Almost every interaction involves negotiation, yet we often miss the cues that would allow us...
Stop Selling and Start Leading
How to Make Extraordinary Sales Happen
Language: English
Release Date: February 9, 2018
**NAMED THE #3 TOP SALES BOOK OF 2018!
Make extraordinary sales happen!**
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue...
The Leadership Challenge
How to Make Extraordinary Things Happen in Organizations
Language: English
Release Date: March 30, 2017
The most trusted source of leadership wisdom, updated to address today's realities
The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics...
The Student Leadership Challenge
Five Practices for Becoming an Exemplary Leader
Language: English
Release Date: March 2, 2018
Real-world leadership training for real-world students
The Student Leadership Challenge tailors one of the world’s most respected leadership models to students’ unique needs, and provides a proven pathway to success. Based on The Five Practices of Exemplary Leadership, this book merges...
by Richard D. Kahlenberg, Moshe Z. Marvit
Language: English
Release Date: April 3, 2012
Language: English
Release Date: April 3, 2012
American society has grown dramatically more unequal over the past quarter century. The economic gains of American workers after World War II have slowly been eroded—in part because organized labor has gone from encompassing one-third of the private sector workers to less than one-tenth. One reason...
by James M. Kouzes, Barry Z. Posner
Language: English
Release Date: May 5, 2014
Language: English
Release Date: May 5, 2014
Leaders are no strangers to challenges; in recent years, businesses have experienced unprecedented layoffs, dismal sales, dwindling retirement accounts, and the bankruptcy of once-heralded institutions. While these uncertain times are difficult, they also provide the opportunity for great leadership....
The Business of Baking
The book that inspires, motivates and educates bakers and decorators to achieve sweet business success.
Language: English
Release Date: May 17, 2016
Have Your Cake and Sell It Too!
Yes, you can make a living out of owning a cake business – but it takes more than quality ingredients, amazing piping skills and having a whole lot of friends who order from you. Written by the leading authority on running a successful cake business, The Business...
Project Management ToolBox
Tools and Techniques for the Practicing Project Manager
Language: English
Release Date: January 5, 2016
Boost your performance with improved project management tactics
Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition offers a succinct explanation of when, where, and how to use project management resources to enhance your work. With updated content...