Exploring the Rise and Fall of Nokia in Mobile Phones
by
Yves Doz, Keeley Wilson
Language: English
Release Date: January 26, 2018
In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that...