Yuniya Kawamura: 3 books

Book cover of Fashion-ology

Fashion-ology

An Introduction to Fashion Studies

by Yuniya Kawamura
Language: English
Release Date: April 5, 2018

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact...
Book cover of Sneakers

Sneakers

Fashion, Gender, and Subculture

by Yuniya Kawamura
Language: English
Release Date: January 28, 2016

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as "sneakerheads†? or "sneakerholics†?, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok,...
Book cover of Fashioning Japanese Subcultures
by Yuniya Kawamura
Language: English
Release Date: August 15, 2013

Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. Geographically...
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