About 'Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?'
by
Yasemin Sari
Language: English
Release Date: April 27, 2011
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, RWTH Aachen University, language: English, abstract: Due to the shift from seller to buyer markets in recent times, where instead of productivity and cost...