Xinghua Li: 1 book

Book cover of Environmental Advertising in China and the USA
by Xinghua Li
Language: English
Release Date: May 5, 2016

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and...
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