Managing Operational Challenges for Sustained International Growth
by
Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park
Language: English
Release Date: March 17, 2016
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek...