William Macpherson: 1 book

Book cover of Revival: The Psychology of Persuasion (1920)
by William MacPherson
Language: English
Release Date: May 8, 2018

In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate...
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