William D Crano: 2 books
The Rules of Influence
Winning When You're in the Minority
Language: English
Release Date: March 27, 2012
"Look out, Goliath—David has a training manual! . . . One of the best books on social psychology ever written."
---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness
No one doubts the power of the majority. It makes the rules and enforces them, and most of us are...
by William D. Crano, Marilynn B. Brewer, Andrew Lac
Language: English
Release Date: September 9, 2014
Language: English
Release Date: September 9, 2014
Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the...