Wilbur Schramm: 2 books
Mass Communication and American Social Thought
Key Texts, 1919-1968
Language: English
Release Date: August 3, 2004
This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies...
Four Theories of the Press
The Authoritarian, Libertarian, Social Responsibility, and Soviet Communist Concepts of What the Press Should Be and Do
Language: English
Release Date: October 1, 1963
Presented here are four major theories behind the functioning of the world's presses: (1) the Authoritarian theory, which developed in the late Renaissance and was based on the idea that truth is the product of a few wise men; (2) the Libertarian theory, which arose from the works of men like Milton,...