Wayne Steger: 4 books

Book cover of Campaigns and Political Marketing
by Wayne Steger, Sean Kelly, Mark Wrighton
Language: English
Release Date: February 1, 2013

Understand the theoretical-and practical-aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science...
Book cover of The 2016 Presidential Election

The 2016 Presidential Election

The Causes and Consequences of a Political Earthquake

by J. Scott Armstrong, Ronit Berger, Robert Boatright
Language: English
Release Date: October 4, 2017

The 2016 Presidential Election: The Causes and Consequences of a Political Earthquake critically analyzes the 2016 presidential election. The chapters in this book identify key factors behind the election of Donald J. Trump, explore the unconventional campaign, analyze the unexpected election result,...
Book cover of A Citizen's Guide to Presidential Nominations

A Citizen's Guide to Presidential Nominations

The Competition for Leadership

by Wayne P. Steger
Language: English
Release Date: April 10, 2015

Presidential nominations in the United States can sometimes seem like a media circus, over-hyped and overly speculative. Even informed citizens might be tempted to tune them out. Yet understanding the process, one distinct to American politics, is crucial for civic participation. If presidential elections...
Book cover of The Making of the Presidential Candidates 2012
by Wayne P. Steger, Andrew Dowdle, Randall E. Adkins
Language: English
Release Date: December 16, 2011

The newest installment in a quadrennial series that now spans five presidential elections, this book presents a broad overview of the presidential nomination process and showcases some of the most interesting work now being done on the politics of presidential selection. Written by leading experts,...
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