Walter Kiechel: 1 book
Lords of Strategy
The Secret Intellectual History of the New Corporate World
Language: English
Release Date: March 3, 2010
Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering...
