Walter Hopkins: 4 books
by James Smith, Walter Hopkins
Language: English
Release Date: September 3, 2015
Language: English
Release Date: September 3, 2015
Stories together weave a symphonic blend. A super collection of 5 short stories by Author James Smith and Author Walter Hopkins are boxed for the first time at a value saver pack.
Scientific Advertising with The Psychology of Advertising
based on the works of Claude Hopkins and Walter D. Scott
Language: English
Release Date: January 5, 2013
Two Marketing references you can bet your next promotion on.
"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
"The Psychology of Advertising" by Walter D. Scott...
by Nicolas Darvas, Walter Bagehot, Claude C. Hopkins
Language: English
Release Date: November 16, 2016
Language: English
Release Date: November 16, 2016
To make and invest money, one must understand how the financial systems work. These eight landmark books will give you that understanding and help you on your way to success and prosperity. These books have stood the test of time. Their authors have a deep understanding of the subject matter. Here...
Seasons of a Dean's Life
Understanding the Role and Building Leadership Capacity
Language: English
Release Date: March 12, 2012
This book identifies the range of leadership skills required, and illuminates the process of building leadership capacity, by drawing on interviews with over 50 sitting deans and on the authors’ 48 years of collective experience in eight different deanships.The abundant examples and accounts of individual...