Wallace: 3062 books

How to Build Your Own Bentwood Chair is an introductory guide for those who want to master the art of rustic furniture making and learn how to sell their creations, either as a hobby or full time business. This book covers environmentally safe ways to collect material, economical ways to collect tools,...

The son of Juan Hernań Valdez de Araya and a Caribbean slave, Eduardo, learn that freedom always comes with a price, and that price must be paid by those most deprived of it, the most desirous to have it. Some will sacrifice their all for the sweet embrace of it and for that of those dear to them....

William James Sidis (1898-1944) was born to a psychologist with some unorthodox ideas about child rearing, attended Harvard at an absurdly young age, burned out at 14, and spent most of the rest of his life working menial jobs and living in poverty. Dubbed a ``failed prodigy'' by the popular press,...

The Best of Napoleon Hill- This power packed and unique compilation includes the classic books, Think and Grow Rich and The Law of Success in Sixteen Lessons- Each brilliantly expounded upon with an in-depth study guide. And to make best even better- Take a first look at Dr. Hill’s much sought after...

The year was 2005, the place was my brother's patio, and much like his golden retriever, I was impatiently waiting for something to drop from the BBQ. I made a grab for some of the carne asada that was taunting me on the grill. My brother glared at me. "If you do that again, I swear I'll lop...

Before there were the Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't Want, and The Science of Success: How to Attract Prosperity and Create Harmonic Wealth Through Proven Principles, there were The Science of Getting Rich, As a Man Thinketh, and Thoughts...

“這就像史蒂芬‧霍金碰上珍‧古德般── 透過科學與人文，再由物理看到人類學，開創了美麗又迷人的品牌化旅程。” 近代商業史上，最賺錢的無形資產‧其幕後操作原理，首次完整揭露！ ◤３個系統模型╳４項品牌要素╳５種感官資料╳８大指標流程＝自然科學＋社會科學的完美平衡 ♦品牌為何能成功流傳：完整剖析人類大腦內部運作邏輯 ♦用科技作主軸的品牌：社交網絡是如何對認知造成影響 ♦以品牌進行數據分析：探究人類心智、行為，乃至靈魂 ♦藉由人與人間的互動：替新創品牌找到進入市場的機會 ♦透過人性化真實體驗：為既有品牌尋求管理與生存之道 ◎用科學拆解「品牌」的核心價值 本書彙整出３個與品牌相關的理論模型，其中關鍵的「雅各階梯」是作為「以物理學解釋品牌效應」的主框架。於品牌設計、行銷和廣告、以及市場品牌評估產業耕耘多年的三位作者，透過「雅各階梯」定義「品牌的產生」所需經過的歷程： ①各種形式的「信號」→②為人類「感官」所接受→③在適當的「時刻」發生作用→④在大眾的腦海中產生固著的「記憶」→⑤進而與瀰漫在空間中的「能量」相互作用→⑥這些交互作用中，若干被提取進行「銷售」→⑦因此創造出「利潤」→⑧在最後一個階段，品牌的「價值」於焉形成。 本書依循上述八大指標流程分章論述。使看似複雜的「品牌學」可簡潔優雅地被理解；並經得起「定性定量」的科學性探討，本書的初始設定為： 先假設空間、時間、能量、物體（大眾）為定項； 而為了產生「品牌」，從一開始「信號」就必須服膺「熱力學定律」進行傳送與擴散。 以物理學的角度，來看「品牌」和「大眾」如何在「時間」、「空間」場域中相互碰撞，並產生依存關係；而在日常生活中，則可藉由持續觀察現實中發生的事件，反推出「品牌」的定律：例如街上到處跑的可口可樂貨櫃車，如何於每個人腦中產生作用，勾起想喝上一口特定品牌冰涼飲品的欲望？正如同科學家用哈伯望遠鏡觀測數千光年外，星系所發出的可見／不可見光譜般；在地球上的我們並無法真正「看到」，卻可以透過理論計算，繪製出壯麗的星雲圖景！ 如此一來，既然品牌運作的方式可以依理論建構、測量，也就代表可以據此管理；至此，品牌學才能真正邁入可測量、可驗證、可重複的科學領域！ ▍要貼近現實...

This collection contains an active table of contents (HTML), which makes reading easier to make it more enjoyable. The first table of contents lists the titles of all novels included in this volume. By clicking on one of those titles you will be redirected to the beginning of that work, where you'll...

Wallace Delois Wattles's collection containing: The Science of Getting Rich The Science of Being Great The Science of Being Well The text is "divided into short, straight-to-the-point chapters that explain how to overcome mental barriers, and how creation, not competition, is the hidden...

The economic reforms launched by the 1984 David Lange–led Labour government changed New Zealand forever. Agriculture bore the brunt of those changes and Rogernomics, the name by which the era came to be known, became an historical reference point for the primary sector: a defining and pivotal moment...

Wallace Stegner weaves together fiction and nonfiction, history and impressions, childhood remembrance and adult reflections in this unusual portrait of his boyhood. Set in Cypress Hills in southern Saskatchewan, where Stegner's family homesteaded from 1914 to 1920, Wolf Willow** **brings to life...

From the “dean of Western writers” (The New York Times) and the Pulitzer Prize winning–author of Angle of Repose and Crossing to Safety, a fascinating look at the old American West and the man who prophetically warned against the dangers of settling it   In Beyond the Hundredth Meridian, Wallace...

Bernard DeVoto was a wild intellectual from the Rocky Mountains, a rebel, iconoclast, and idealist who fled his stifling small town for the intellectual freedom and community of Harvard. While he settled eastward in his career as a novelist, professor, editor, historian, and critic, he continued...

Everyone loves a good disaster story. Fire, famine, disease, war...the world as we know it might end in a million different ways. The Plague, Pestilence, and Apocalypse MEGAPACK™ explores some of the holocausts that might befall mankind, with a special emphasis on plagues (a personal favorite theme...