Waldemar Pfoertsch: 2 books

Book cover of Transformational Sales

Transformational Sales

Making a Difference with Strategic Customers

by Philip Kotler, Marian Dingena, Waldemar Pfoertsch
Language: English
Release Date: September 11, 2015

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation,...
Book cover of The Globalization of Chinese Companies

The Globalization of Chinese Companies

Strategies for Conquering International Markets

by Arthur Yeung, Katherine Xin, Waldemar Pfoertsch
Language: English
Release Date: June 1, 2011

China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions...
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