W Chan Kim: 22 books
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
Language: English
Release Date: January 24, 2017
The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces...
by W. Chan Kim, Renée Mauborgne
Language: Spanish
Release Date: March 22, 2018
Language: Spanish
Release Date: March 22, 2018
Océano Azul, Océano Rojo de W. Chan Kim y Renée Mauborgne es un volumen de la colección «Imprescindibles» de Conecta, que reúne las ideas esenciales para el profesional y la empresa de hoy por los autores de referencia.
--Edición en colaboración con Harvard Business Review--
Solo...
by Harvard Business Review, Michael E. Porter, James C. Collins
Language: English
Release Date: May 15, 2018
Language: English
Release Date: May 15, 2018
Is your healthcare organization spending too much time on strategy--with too little to show for it?
If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals...
Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Language: English
Release Date: September 26, 2017
NEW YORK TIMES BESTSELLER
#1 WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER
BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade...
by W. Chan Kim, Renée A. Mauborgne
Language: English
Release Date: May 30, 2017
Language: English
Release Date: May 30, 2017
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply...
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Language: English
Release Date: January 20, 2014
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent...
by Reneé Mauborgne, W. Chan Kim
Language: Spanish
Release Date: September 26, 2017
Language: Spanish
Release Date: September 26, 2017
La Estrategia del Océano Azul, un libro trascendental, ha vendido más de 3,6 millones de ejemplares en todo el mundo y ha sido traducido a 44 idiomas. Gran parte del trabajo de W. Chan Kim y Renée Mauborgne sobre la creación de nuevos espacios de mercado se publicó originalmente en forma de artículos...
by W. Chan Kim, Renée Mauborgne
Language: Portuguese
Release Date: February 28, 2018
Language: Portuguese
Release Date: February 28, 2018
EDIÇÃO ESTENDIDA DO BEST-SELLER INTERNACIONAL Fenômeno global com mais de 3,6 milhões de exemplares vendidos, A estratégia do oceano azul foi publicado em 44 idiomas e se tornou uma obra de referência, adotada por organizações do mundo inteiro, ao desafiar tudo aquilo que se julgava saber...
HBR's 10 Must Reads 2015
The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey AwardWinning article "The Focused Leader") (HBR's 10 Must Reads)
Language: English
Release Date: April 7, 2015
A year’s worth of management wisdom, all in one place.
We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen...
by Harvard Business Review, Michael D. Watkins, Peter F. Drucker
Language: English
Release Date: April 16, 2019
Language: English
Release Date: April 16, 2019
Becoming a manager for the first time means mastering a new set of business and personal skills. HBR's 10 Must Reads for New Managers Collection offers the ideas and strategies to help get you there. Included in this set are HBR's 10 Must Reads for New Managers, HBR's 10 Must Reads on Managing People,...
by W. Chan Kim, Renée A. Mauborgne
Language: English
Release Date: May 30, 2017
Language: English
Release Date: May 30, 2017
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the...
Stratégie Océan Bleu
Comment créer de nouveaux espaces stratégiques
Language: French
Release Date: February 27, 2015
Pour dynamiser sa croissance, l'entreprise qui se trouve dans un environnement concurrentiel saturé, où les produits se ressemblent de plus en plus et où la guerre des prix fait rage, doit s’affranchir des contraintes de son marché. Et, pour sortir de l’« océan rouge » de la concurrence,...
Cap sur l'Océan Bleu
Au-delà de la concurrence
Language: French
Release Date: December 8, 2017
Que vous soyez une start-up en mal de trésorerie, une association ou une grande entreprise engoncée dans la bureaucratie, Cap sur l'Océan Bleu vous montrera comment échapper à l'hyper concurrence des océans rouges pour atteindre les marchés vierges et la croissance exponentielle des océans...
A transição para o oceano azul
Muito além da competição
Language: Portuguese
Release Date: November 13, 2017
Esse livro está repleto de exemplos reais e inspiradores de como líderes em diversos setores e organizações deixaram oceanos vermelhos de competição acirrada e passaram para amplos oceanos azuis em novos mercados aplicando o processo e as ferramentas apresentados aqui. Os autores mostram, passo...
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