Victor O Schwab: 3 books

"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and...

Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s "How to Win Friends and Influence People" made it a best-selling book in the 1930s. "How to Write a Good Advertisement" is in effect a short course in copywriting,...

I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print. Then I saw that there was one more collection which needed to be created. While the Masters of Marketing Secrets series...