Victor J Strecher: 2 books

Book cover of Life on Purpose

Life on Purpose

How Living for What Matters Most Changes Everything

by Victor J. Strecher
Language: English
Release Date: May 10, 2016

A pioneer in the field of behavioral science delivers a groundbreaking work that shows how finding your purpose in life leads to better health and overall happiness. Your life is a boat. You need a rudder. But it doesn’t matter how much wind is in your sails if you’re not steering toward...
Book cover of Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Language: English
Release Date: July 17, 2015

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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