Venkat Ramaswamy: 3 books
The Power of Co-Creation
Build It with Them to Boost Growth, Productivity, and Profits
Language: English
Release Date: October 5, 2010
Apple embraced co-creation to enhance the speed and scope of its innovation, generatÂing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and...
by Venkat Ramaswamy, Kerimcan Ozcan
Language: English
Release Date: April 9, 2014
Language: English
Release Date: April 9, 2014
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services....
The Future of Competition
Co-Creating Unique Value With Customers
Language: English
Release Date: February 18, 2004
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the...