Economic and Managerial Implications in the Age of New Media
by
Robert Bellamy, Alexander Cohen, Tony R. DeMars
Language: English
Release Date: June 22, 2010
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new...