Tony Proctor: 6 books

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better...

Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This prestigious textbook provides a complete overview of the creative problem-solving process and its relevance to modern managers in the private and public...

Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy * analyzing the business environment *...

The CSIS Commission on Countering Violent Extremism, cochaired by Tony Blair and Leon Panetta, was formed to develop a comprehensive and actionable blueprint to combat the growing appeal of violent extremism in the United States and abroad. Specifically, the Commission considered what the next U.S....

Is it acceptable to run out a team-mate? Should you bet on your Captain’s downfall? Would you tamper with a cricket ball to gain an edge? Do you think girls can bat, or would you send down your fastest ball? Have you ever dreamed of hitting the winning run only to have your bails removed and your...

Is it acceptable to have sex when your husband can’t watch? When does neighbourly affection go too far? No matter how charming you are, do you think you can get away with anything? What would you do if you see a monster in the ring? If you are always waiting for the right one, will you wait for...