Tom Spitale: 1 book

Book cover of The Accidental Marketer

The Accidental Marketer

Power Tools for People Who Find Themselves in Marketing Roles

by Tom Spitale, Mary Abbazia
Language: English
Release Date: March 4, 2014

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer...
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