Tod Maffin: 2 books

DRIVE! The Busy Realtor’s Guide to Profitable Social Media Marketing is a 60+ page handbook for any realtor who wants to get started in social media marketing.Market yourself and your listings in social media spaces like Facebook, Twitter, and Flickr. It also covers why you shouldn’t overthink your web site, how to set up online focus groups, and much more.

In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that. For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in...