Tjaco Walvis: 1 book
Branding with Brains
The science of getting customers to choose your company
Language: English
Release Date: October 12, 2012
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Googles algorithm to make sure their site appears as high up the search list as possible,...
