Timothy L Keiningham: 1 book
The Wallet Allocation Rule
Winning the Battle for Share
Language: English
Release Date: February 4, 2015
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management...
