Thomas Nagle: 2 books

This book was written to get you to start thinking. We have written this book it in a way that encourages you to critically think your own assumptions about love, life and relationships. You will gain new insights and acquire new tools to help you make better decisions in many aspects of your life....

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate...