Thomas Barta: 1 book
by Thomas Barta, Patrick Barwise
Language: English
Release Date: September 23, 2016
Language: English
Release Date: September 23, 2016
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest...
