Theordore Levitt: 2 books
by Harvard Business Review, Clayton M. Christensen, Theordore Levitt
Language: English
Release Date: March 12, 2013
Language: English
Release Date: March 12, 2013
Stop pushing products—and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important...
by Theordore Levitt
Language: English
Release Date: June 16, 2008
Language: English
Release Date: June 16, 2008
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in...