Terry Wu: 2 books

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With...

China’s urban growth is unparalleled in the history of global urbanization, and will undoubtedly create huge challenges to China as it modernizes its society. Adopting an interdisciplinary approach, this book presents an overview of the radical transformation of China’s urban space since the 1970s,...