Cultural Entropy and the Unraveling of AIDS Media Campaigns
by
Terence E. McDonnell
Language: English
Release Date: August 18, 2016
We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns. Designers painstakingly craft clear, resonant, and culturally sensitive messaging that will motivate people to buy a product, support a cause, vote for a...