Taulbee Jackson: 1 book
The Owned Media Doctrine
Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand
Language: English
Release Date: July 3, 2013
The Petraeus Doctrine for the 21st Century Marketer
The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at...
