Tabatha Farney: 2 books

Book cover of Maximizing Google Analytics

Maximizing Google Analytics

Six High-Impact Practices

by Tabatha Farney, Nina McHale
Language: English
Release Date: January 1, 2014

Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports,...
Book cover of Using Digital Analytics for Smart Assessment
by Tabatha Farney
Language: English
Release Date: October 31, 2017

Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.
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