How We Relate to People, Products, and Companies
by
Chris Malone, Susan T. Fiske
Language: English
Release Date: September 10, 2013
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another
People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us....