Sultan Kermally: 3 books

Management Ideas is a unique guide to the dominant theories influencing management practice in the late 20th century. Kermally explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in today's intensively competitive climate. Management...

An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan Kermally has worked directly with many of the figures in this book. It’s enabled...

This book is a one-stop guide to the world’s most important writers on managing people. It summarises all the key concepts and the contribution of each of the leading thinkers in the field, with pro’s and con’s of each theory. Managers HAVE to manage people. It is the most difficult...