Stu Heinecke: 3 books

Cartoons are the best-read and best- -remembered part of magazines and newspapers, and the most powerful involvement device ever invented. In Drawing Attention, author Stu Heinecke tells readers how they can put the magic of cartoons to work in various missions in their lives, from advertising and marketing...

The hard part just got easy. You know how to sell-that’s your job, after all-but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal...

Do you enjoy reading cartoons? You’re not alone. Readership surveys show they’re almost always the best read and remembered part of magazines and newspapers. But how do the cartoonists do it? Where do their ideas come from and how do they convert those bits of inspiration into the delightful sprinkling...