Steven M Cristol: 1 book
Simplicity Marketing
End Brand Complexity, Clutter, and Confusion
Language: English
Release Date: March 11, 2001
For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have...
