Steven C Wheelwright: 2 books
Leading Product Development
The Senior Manager's Guide to Creating and Shaping
Language: English
Release Date: October 1, 1994
In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role...
Managing New Product and Process Development
Text Cases
Language: English
Release Date: July 6, 2010
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.