Steve Wehrenberg: 1 book

Book cover of The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition
by Steve Wehrenberg, Roman G. Hiebing Jr., Scott W. Cooper
Language: English
Release Date: October 4, 2011

The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised...
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