Steve Lance: 3 books
The Little Blue Book of Advertising
52 Small Ideas That Can Make a Big Difference
Language: English
Release Date: July 6, 2006
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
This is a short, fun-to-read, practical book designed to be read quickly and referred...
The Little Blue Book of Marketing
Build a Killer Plan in Less Than a Day
Language: English
Release Date: December 31, 2009
A step-by-step guide to creating an actionable marketing plan-fast
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's...
The Dangerous Case of Donald Trump
37 Psychiatrists and Mental Health Experts Assess a President - Updated and Expanded with New Essays
Language: English
Release Date: March 19, 2019
As this bestseller predicted, Trump has only grown more erratic and dangerous as the pressures on him mount. This new edition includes new essays bringing the book up to date—because this is still not normal.
Originally released in fall 2017, The Dangerous Case of Donald Trump was a runaway...