10 Strategies to Topple the Goliath in Your Industry
by
Stephen Denny
Language: English
Release Date: March 31, 2011
Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But...