Turning Social Media Conversations Into Business Advantage
by
Stephen D. Rappaport
Language: English
Release Date: March 16, 2011
LISTEN FIRST!
Shhh… Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers—what people are saying about you, how they use your products, whether...