Stefan Heusinkveld: 1 book

Book cover of The Management Idea Factory

The Management Idea Factory

Innovation and Commodification in Management Consulting

by Stefan Heusinkveld
Language: English
Release Date: November 26, 2013

Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights...
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