Stan Maklan: 3 books
Marketing Value Metrics
A New Metrics Model to Measure Marketing Effectiveness
Language: English
Release Date: October 3, 2014
This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides...
Customer Relationship Management
Concepts and Technologies
Language: English
Release Date: April 24, 2019
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,...
by Simon Knox, Adrian Payne, Lynette Ryals
Language: English
Release Date: June 1, 2007
Language: English
Release Date: June 1, 2007
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.
The...