Simon Pont: 3 books
Digital State
How the Internet is Changing Everything
Language: English
Release Date: June 3, 2013
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?
Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed...
The Better Mousetrap
Brand Invention in a Media Democracy
Language: English
Release Date: November 3, 2012
Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel...
by Simon Pont
Language: English
Release Date: July 1, 2014
Language: English
Release Date: July 1, 2014
Samuel Grant isn’t having any fun. Worse than that, he’s depressed. He loathes his job, has grown a boil, fashioned a Walter Mitty-complex, and his girlfriend has dumped him. That he drove her away only compounds matters. Amongst London’s 8 million residents Samuel possibly accepts he’s not so...