Simon Barrow: 3 books

Book cover of The Employer Brand

The Employer Brand

Bringing the Best of Brand Management to People at Work

by Simon Barrow, Richard Mosley
Language: English
Release Date: January 19, 2011

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting...
Book cover of A Nation Changed

A Nation Changed

The SNP and Scotland Ten Years On

by Gerry Hassan, Simon Barrow
Language: English
Release Date: September 30, 2017

A Nation Changed? Provides the first detailed and wide-ranging analysis of the SNP in office. It looks at how Scotland has changed and not changed during that time, and the challenges that lie ahead. The book examines the SNP's record, its role as a government and as a party, detailed policy issues...
Book cover of Employee Communication During Mergers and Acquisitions
by Jenny Davenport, Simon Barrow
Language: English
Release Date: March 2, 2017

Communication is the key to organisational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition. During the complex process of bringing the two sets of employees together, continuous...
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